Challange
Blue Point faced the challenge of standing out in a saturated craft beer market while launching their new seasonal beer, Blue Point Blitz. The brand needed a way to connect with a younger, trendsetting audience who valued experiences as much as quality brews.
Solution
LYRIC helped Blue Point create a unique cultural moment by hosting an exclusive concert event at Webster Hall, leveraging music and nightlife to build excitement around the beer.
Outcome
The event was a resounding success, drawing a packed house of young, trendsetting influencers and significantly boosting brand awareness for Blue Point Blitz, positioning it as the go-to seasonal beer for a vibrant, experience-driven audience.
