A creative music marketing agency located in NYC. LET'S CONNECT
Bringing live music experiences to the digital space. LET'S CONNECT

A Music Marketing Agency

Lyric provides “brand first” music marketing solutions. This means we work with you in designing music campaigns custom to meet your brand’s marketing needs, objectives, KPIs and budgets – opposed to fitting into a cookie cutter sponsorship package.

We help with campaign development and strategy to the execution of the tactics including design, production and live events.

Reach out and we’ll provide a no-charge consultation.


Music marketing that excels.

Our quality standards apply to everything we do – strategy, service, production, artist relationships, technical expertise, and advice.

Our know-how and experience will flawlessly guide you through your next music campaign.

Brand Campaigns

Our creative teams specialize in developing creative campaign that helps brands connect with their fans through music. From launching a product to driving sales, we know how to utilize the music space to help break through sales clutter and move business objectives forward in engaging and creative ways.


Beautifully crafted graphic design services. We develop and deliver extraordinary work to clients in the music industry.

Production + Filming

Video is the most powerful communication medium. Creative video content drives engagement and increases visibility. We offer a wide range of production services consisting of experts in concepting, casting, directing, sound design, animation, location & set design, and more.

Music Influencers

From top talent to breaking, we can help you find the right band or artist that aligns with your brand. We’ll bring powerful conversations to the forefront driving reach and social engagement all while focused on business KPI targets and goals.

Let’s talk about your project

Leadership Team

Our leadership team has over 60 years of combined music marketing experience. From branded music campaigns to production to music licensing we’ve done it all. Reach out and any member of our team will be happy to discuss your music marketing needs.

Dan Scofield

Founder, Director of Operations

Don Maggi

Chief Music Officer

Eric Slayman

Partner, Head of Global Business Development

Todd Peters

Partner, Head of Growth Strategy

Let's create something great.

We welcome you to contact us for more information
and talk about your music marketing needs.

CALL: 917-728-7427