
Blue Point owned the night.
A seasonal beer launch became a concert at Webster Hall.
The result: A packed house and a direct connection with a young New York audience.
Neither do we. LYRIC Entertainment Co. builds the ideas, partnerships and experiences that put brands in the middle of what people love.

LYRIC Entertainment Co. connects brands with music, entertainment and culture. From a first idea to the moment it goes live, we bring creative thinking and the right people together to make something audiences choose to engage with.

A seasonal beer launch became a concert at Webster Hall.

Artists brought a public health message to their own communities through social video. The campaign drew over 20 million organic views and more than one million positive reactions, as reported in LYRIC Entertainment Co.’s original case study.
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An outfitted van became a traveling home for sampling, content and culture: 100 event days, 125,000 attendees, 18,000 samples and over 1,000 pieces of content.
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Firsthand stories shaped for the screens where people watch.

A Counting Crows concert at Red Rocks became a reason to take a test drive.

Dodge turned a concert ticket into a reason to get behind the wheel.

Warren Miller’s ALLTIME met a New York night under the open sky.
Find the pulse.
Make it mean something.
Positioning, campaign platforms and ideas rooted in what people care about.
Collaborations across music, sport, creators and entertainment.
Live moments and brand worlds people choose to step into.
Stories made for every screen, from social to fully produced campaigns.
Finding and clearing the right music for films, campaigns and experiences.