Independent / New York CityFilm / Sport / Music / Live / IdeasCulture in motion

Culture
doesn’t
sit still.

Our point of view

Neither do we. LYRIC Entertainment Co. builds the ideas, partnerships and experiences that put brands in the middle of what people love.

Editorial collage of a young person walking along an East Village street with basketball, skateboarding, subway and DJ images
FilmSportMusicLiveStorytelling
About LYRIC Entertainment Co.

We make work that belongs in the conversation.

LYRIC Entertainment Co. connects brands with music, entertainment and culture. From a first idea to the moment it goes live, we bring creative thinking and the right people together to make something audiences choose to engage with.

In the mix.

Selected stories
from the LYRIC Entertainment Co. archive
Blue Point Blitz beer can photographed for LYRIC Entertainment Co.'s Webster Hall launch campaign

Blue Point owned the night.

A seasonal beer launch became a concert at Webster Hall.

The idea: LYRIC Entertainment Co. secured the venue and brought Telescreens, Skorts and Tiny Gun together for a night Blue Point could own, with exclusive beer-pouring rights and on-site activation.
The result: A packed house and a direct connection with a young New York audience.
Read the story ↗
Musicians featured in LYRIC Entertainment Co.'s Moderna social campaign

A message carried by musicians.

Artists brought a public health message to their own communities through social video. The campaign drew over 20 million organic views and more than one million positive reactions, as reported in LYRIC Entertainment Co.’s original case study.

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Surfers on the beach in Cutty Sark's Spirit of Adventure tour film

The Spirit of Adventure takes off.

An outfitted van became a traveling home for sampling, content and culture: 100 event days, 125,000 attendees, 18,000 samples and over 1,000 pieces of content.

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Athlete featured in the Journavx personal story video

Athletes tell it themselves.

Firsthand stories shaped for the screens where people watch.

LYRIC Entertainment Co. helped find athletes who had taken Journavx and tell their personal stories. The video was edited into shorter versions and resized for digital channels, including Meta’s social platforms.
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Jeep celebration event with Counting Crows at Red Rocks

Jeep took the stage.

A Counting Crows concert at Red Rocks became a reason to take a test drive.

LYRIC Entertainment Co. helped book the band and produce the show. Jeep reserved 2,000 tickets as test drive incentives; the campaign generated more than 1,000 test drives.
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Hollywood Vampires band portrait with Dodge sponsorship

A test drive with a backstage pass.

Dodge turned a concert ticket into a reason to get behind the wheel.

For the Hollywood Vampires show in Metro Detroit, a Dodge test drive unlocked two tickets. The promotion ran through 39 local dealers, bringing music fans and the brand together before the first note played.
Read the story ↗
Outdoor Warren Miller ALLTIME screening at Brooklyn Bridge Park with the Manhattan skyline beyond

An adventure on the waterfront.

Warren Miller’s ALLTIME met a New York night under the open sky.

Cutty Sark presented a screening of the ski film at Brooklyn Bridge Park. The recap captures the waterfront setting, the crowd and a shared moment around adventure.
Read the story ↗
The LYRIC Entertainment Co. approach

Find the pulse.
Make it mean something.

Behind the stories / What we do

Our departments.

01

Strategy + Creative

Positioning, campaign platforms and ideas rooted in what people care about.

02

Talent + Partnerships

Collaborations across music, sport, creators and entertainment.

03

Experiences + Activations

Live moments and brand worlds people choose to step into.

04

Content + Production

Stories made for every screen, from social to fully produced campaigns.

05

Music Licensing

Finding and clearing the right music for films, campaigns and experiences.

For the next issue / Contact

Let’s make
some noise.

© 2026 LYRIC Entertainment Co.
8 Saint Marks Place
New York, NY