The “Ship’s Wheel” campaign for Cutty Sark Whisky was designed to refresh the brand’s image and create a captivating event presence. LYRIC developed a free-standing interactive display featuring a misting unit to draw in summer crowds, a knot-tying game for engagement, and educational panels to share the brand’s rich history. The activation entertained attendees, enhanced Cutty Sark’s presence, and connected with audiences in a fun, memorable way.