Blue Point owned the night.

The brief.

Blue Point was launching Blitz Beer in a crowded craft beer market. The brand wanted to meet a younger New York audience through an experience that felt connected to the city’s music and nightlife.

The idea.

LYRIC Entertainment Co. secured Webster Hall, curated a lineup headlined by Telescreens with Skorts and Tiny Gun, and built the launch around the event. Blue Point had exclusive beer-pouring rights, with promotion before, during and after the show.

What happened.

The show drew a packed house and brought Blue Point Blitz into a live cultural setting for the young audience it wanted to reach.