The story / 02
The brief.
The assignment was to encourage vaccination through voices outside traditional healthcare advertising. Music offered a way to meet audiences through people they had chosen to follow.
The idea.
LYRIC Entertainment Co. worked with music labels and a diverse group of artists to create social videos. The artists shared the work with their own audiences, with distribution on Instagram.
What happened.
According to LYRIC Entertainment Co.’s original case study, the campaign earned over 20 million organic views and more than one million positive reactions.
20M+organic views
1M+positive reactions