Moderna: Creativity That Innovates

Brand Campaign , Digital , TV , Video

Getting vaccinated is the best way to protect yourself against COVID-19.

But how do you protect the ones you love? Or people you don’t know?

Together with Interscope, Atlantic and Warner Records we tapped artists to get the word out to their audiences about the life-saving realities of getting vaxxed. Speaking from the heart about a cause they believe in, fans felt an affinity with their favorite artists.

It worked: The campaign garnered over 80 million impressions, and more importantly, helped make positive change.

Campaign Elements

  • Campaign ideation and development
  • Identifying, securing, and negotiating talent
  • Creative assets
  • Production
  • Media distribution