Liv Golf League: Creativity That Bangs

Brand Campaign , Digital , TV , Video

Looking to breathe new life into a staid sport, LIV Golf set out to bring more action, higher stakes, and a whole new way for golf fans to enjoy their favorite players and their favorite game.

We worked with LIV to identify three territories for content creation: LIV for the players, LIV for the fans, and LIV for the league.

Zeroing in allowed us to make micro campaigns for each unique audience.

“Supercharged” focused on the league, introducing an “on-steroids” version of iconic golf moments.

It worked: With insights and research, and a top-player partner, we were able to turn golf fans into super fans.

Campaign Elements

  • Campaign ideation and development
  • Creative assets
  • Social media distribution