When the classic whiskey brand Cutty Sark was looking for a wild ride, we knew hooking up with an iconic snowsports company was the way to go.

We embarked on a mission with Warren Miller to adventure into 30 ski towns across America, sampling the hell out of the Cutty product as well as creating content that spoke to the adventurous spirit in all of us. The creative ideas ranged from livestreams with athletes, influencer bartending appearances and even drink recipe content taken at 12,000 feet! Our integrated marketing strategy enabled us to captivate viewers at each destination while also resonating loudly across social media channels, inspiring those who dare to embrace their own spirit of adventure.

Campaign Elements

  • Creative Development
  • Experiential Activation
  • Social Creative
  • Livestream
  • :30 video