Athletes tell it themselves.

The brief.

Journavx wanted to tell personal stories through athletes who had taken the prescription non-opioid pain medication.

The idea.

LYRIC Entertainment Co. helped find those athletes and bring their firsthand experiences to the screen, giving each person room to speak in their own voice.

Made for every screen.

The filmed stories were edited into shorter cuts and resized for digital channels, including social platforms such as Meta.