impact
There is a time and place for ads, but alone, they don’t tell your brand story. You have much more to say and experiences aligned with social media give brands the platform to say more. Tell your story and tell it true.
Relevance
Trends are changing by the minute. Thoughts on wellness, human rights, fashion, music… they’re moving fast. Having a process that moves just as quick is crucial.
No Fear
Many brands work so hard in doing what’s “right” they end up being invisible. A strategy that is so wrong. Be fearless, stand out, voice a personality, and most importantly be interesting.
Meaningful Moments
The time you have to spend with your audience is often counted in seconds. Make those moments count by communicating in ways that have impact.
Being more than what you sell
You have lots of competition, some as good or better.
So having a brand that is more than its product is crucial. Make fans of your brand, not just for what you sell.